Each year, Shopapalooza Festival brings tens of thousands of shoppers to Vinoy Park in downtown St. Petersburg for a free, outdoor Small Business Saturday and Sunday weekend celebration of local makers and independent businesses.
Photo by Sunsation Media -- Shopapalooza Festival brings 365 vendors and tens of thousands of shoppers to Vinoy Park each year.
Previous Media Coverage
Below is a sampling of news coverage from Shopapalooza Festival 2025
Media & Press Information
Event Overview
Shopapalooza Festival is a free, outdoor holiday market celebrating local and independent businesses. Held annually during Small Business Saturday and Sunday weekend, the festival brings together hundreds of makers, artists, and small businesses alongside food vendors and live entertainment in a waterfront park setting.
Dates & Times
Location
Vinoy Park
701 Bayshore Drive NE
St. Petersburg, Florida 33701
Admission
Free and open to the public. Family-friendly and pet-friendly.
Attendance
Shopapalooza Festival attracts tens of thousands of attendees over two days and is one of the nation’s largest annual Small Business Saturday and Sunday events.
What to Expect
History
Founded in St. Petersburg, Shopapalooza Festival has grown into a long-running community tradition, now entering its 16th year in 2026. The event was created to spotlight and support local businesses during the holiday shopping season and continues to emphasize shopping small and keeping dollars in the local economy.
Photography & Video
Photography and video are welcome. Media outlets are encouraged to capture crowd shots, vendor interactions, and the overall festival atmosphere.
Media Contact
For press inquiries, interviews, media access, or high-resolution images:
Email: [email protected]
Website: shopapaloozafestival.com
Shopapalooza Festival is a free, outdoor holiday market celebrating local and independent businesses. Held annually during Small Business Saturday and Sunday weekend, the festival brings together hundreds of makers, artists, and small businesses alongside food vendors and live entertainment in a waterfront park setting.
Dates & Times
- Saturday, November 28, 2026 -- 10 am to 5 pm
- Sunday, November 29, 2026 -- 10 am to 5 pm
Location
Vinoy Park
701 Bayshore Drive NE
St. Petersburg, Florida 33701
Admission
Free and open to the public. Family-friendly and pet-friendly.
Attendance
Shopapalooza Festival attracts tens of thousands of attendees over two days and is one of the nation’s largest annual Small Business Saturday and Sunday events.
What to Expect
- Hundreds of local small businesses, makers, and artists
- Food vendors and local eateries
- Live music and entertainment
- Waterfront setting in downtown St. Petersburg
- A focus on supporting independent, community-based businesses
History
Founded in St. Petersburg, Shopapalooza Festival has grown into a long-running community tradition, now entering its 16th year in 2026. The event was created to spotlight and support local businesses during the holiday shopping season and continues to emphasize shopping small and keeping dollars in the local economy.
Photography & Video
Photography and video are welcome. Media outlets are encouraged to capture crowd shots, vendor interactions, and the overall festival atmosphere.
Media Contact
For press inquiries, interviews, media access, or high-resolution images:
Email: [email protected]
Website: shopapaloozafestival.com